Value Online LTD – 360 Digital Transformation

About Us

Value 360 Online is a group of talented executives with extensive experience in business and marketing strategy development, with focus on creating real and tangible value here and now.

Analytics is our middle name, and we eat data for breakfast. We believe you should follow your dreams and trust your guts feelings, but only if you can back it up with data and numbers, or, at least be able to monitor them with clear variables.

Most consulting companies are focused on the mid / long term strategy, but lack the capability to execute the marvelous plan they created for your organization.

We always taking into consideration your bottom line!

We put emphasize on your company capability to execute the new strategy.

We make sure the vision and the future we plan together with you is reachable, and that you can make it there from your current position, with the time and limited resources you have.

Our internal team and our business partners are successful entrepreneurs, innovation experts, business managers, marketing and sales executives, investors and finance experts. All of them has extensive experience working and managing successful companies and leading them into the digital age.

Services

Business Strategy & Digital Innovation

Many companies are losing their capability to re-invent themselves, or they never did. They have been drifting for long time, depending on current market, with no clear strategy or vision for the future except – keep on doing what they always did. Most companies do not take advantage of the opportunities that are created around them in the new digital market of today. The corporate environment is changing fast

Digital Transformation

While many companies are experimenting with digital transformation, recent studies of success stories have shown that firms that successfully evolved to the digital age did not depend solely on the technologies they adopt, but, more importantly, on management capability to change its key personal mindset, its view of its customers and its capability to adopt new approach to old problems

Marketing Strategy & Workplan

Most of the time it’s just big words with no bottom line. We believe in creating a strategy that is strongly connected to your business numbers. No matter if your activity goal is sales or branding, you need to be able to base your marketing strategy on reliable data you have about your customers, your competition, your market trends and other KSF’s important for your business. If you are looking just for some great creative ideas based on guts feeling and beliefs, we are not the right people for you. We create smart Product Strategy and Go-To-Market Strategy based on extensive market research, careful analysis of your target audience behavior and motivation, well defined marketing channels and breakdown of your sales funnel. We always attach a detailed plan with goals and numbers to our Marketing Strategy. We’ll always do a “reality check”; making sure your internal and external teams can execute the plan and, if needed, we’ll help them achieve the goals with our own teams.

Data Driven Management (DDM) & Analytics

Data-driven management use the power of data to speed-up decisions, remove ambiguity and increase efficiency using smart analytics tools. Making decisions based on your gut feeling, instinct, or personal theory probably was good enough in other days. Today, when markets and process change rapidly, when consumers change their behavior and expectations from your business and the way they make decisions from end to end, you need to be more precise and faster in making business decisions. Data-driven management is about making fast and objective decisions based on actual data (internal or external) and analyze them correctly! This approach enables you to make better decisions as well as easily and rapidly evaluate them. Transforming Successfully your organization into DDM we need to address three major subjects: A) Choosing the right technology, B) Create / update workflow and decision making processes C) make sure your team is onboarding with us and is committed to the task.

Products

MadTech

Marketing technologies are a variety of software tools that help companies leverage their marketing, sales and customers-relationship activities. This category is rapidly growing, with already thousands of tools available, answering a large variety of marketing needs. The most obvious and visible advantage of MarTech is its capability to create marketing at scale and improve efficiency. Our expert and development teams will analyze your organization needs, help you choose the right mix of MadTech for your organization, stitch together existing systems or build from scratch a specific solution for your specific needs. Whether you have a niche market, a unique business model or your tech team is struggling with connecting API’s, we can solve it and structure the best solution for your company.

Media Revolution

Most digital media tools are based on AI / algorithm that optimize your media performance based on defined targets (Sales/ Incomes/ Profit/ etc.) and your campaign’s performance matrix (Cost/ Clicks/ Conversions/ ROAS/ Time on site / etc.). But what about your unique business model? What about stucked inventory with low profitability that you need to get rid of? What about a slow selling items / services, what about strategic products that you must keep offering even if not creating any incomes? Usually, these management tools will drop off these products’ campaigns OR you will need to build a separate budget and optimization rules specifically for them. But what if you have thousands of products that each one of them can get stuck in one time or another (hotels / flights destinations / phone accessories / etc.)? How are you going to tell the media management system to optimize based on your business rules (and not just media rules)? “Media-Revolution” can optimize your media channels based on YOUR business rules, on-top of the media rules & matrix.

PPC Rex

Digital media channels become a major traffic and sales source for many businesses (with Google, Facebook and Amazon on the top of the list). Competition and cost on these media channels increase YoY. Advertisers are constantly looking for new ways to lower their costs and improve conversion rates. Accumulated experience of variety of industries show that targeting “Long Tail” / exact consumer’s needs, will result in lower media costs, higher conversions rates and higher ROAS. For example; if you have a hotels website and you bid on Google Ads for the phrase “Hotels in London”, you would probably pay between 5 to 10 time more per click than if you bid for the specific hotel names themselves in London that you have in your inventory. Yet, create and manage specific campaigns for thousands of hotels is almost “mission impossible”. PPC Rex generate and manage long tail campaigns based on your inventory / database, with large variety of customized ads, keywords and tags for each of your products, enable you to focus on your main campaigns while it run your “long-tail campaigns” with higher efficiency and accuracy than any human. Also, PPC Rex can pause campaign if you run out of inventory, create and launch new campaign automatically if you have new products, eliminate duplicate products, acronyms and generic phrases.

MR Smart Dashboard

Most dashboard systems available today gather data from a large variety of platforms (Ads platforms, analytics platforms, CRM etc.) and visualize them together in a nice looking and very flexible dashboard. We must admit: it’s always fun to upload a dashboard and see all the graphs and gauges animated on your screen. Yet most dashboard systems lack the ability to manipulate or reorganize the data so it will coherently reflect the organization business model and its KSF’s as set on its business plan. In fact, most of the time it’s just a great dashboard, reflecting data already available to us on different platforms in one place / one screen. MR can reflect your specific business model and create a new set of data and matrixes that visualize your ability to achieve your business goals and not just your media channels key performance. Using MR Smart Dashboard, you can make smart decision instantly and reflect to your teams (or suppliers) their current and historical performance.

Meet Our Team

We are a digital business consultancy firm surrounding all business aspects (360) for companies who are looking to break-through into the digital age.

Adir Regev

Adir has more than 20 years of experience in digital and data driven marketing. Adir had built the largest and most successful digital agency in Israel, recently bought by WPP affiliate in Israel. Through the years, GO was considered to be the leading and most innovating digital agency in Israel. Adir has an extensive experience in data driven marketing and digital strategy. adir@va36.com +972-50-7986777

Adir Regev

Gurval Caer

Together with a broad range of general management capabilities, Gurval meshes business strategy and consumer insights, product management and experience design, digital technology and data. He has deep experience in both entrepreurial environments and large, matrixed organizations. With a passion for excellence and winning, Gurval inspires and builds strong teams.

Gurval Caer

Ofer Ezuz

Ofer has supported more than 300 companies with volumes of activity from a few million shekels a year to hundreds of millions. He has accumulated extensive experience in supporting companies from all industries and in all possible business situations. Ofer personally accompanies each company from the introductory and analysis stage, through the setting up of an economic and financial program, to ongoing control activities on the implementation of the program that was set up.

Ofer Ezuz

Dr. Tzakhi (Yitzhak) Freedman

Tzakhi holds an M.A. in psychology and a PhD in South Asian Studies. He is an awarded researcher of Indian religion, philosophy and culture, and teaches at the Department of East Asian Studies at Tel Aviv University. He is well connected to the top business and political leadership in India and serve as a bridge for investors and business men between India and Israel.

Dr. Tzakhi (Yitzhak) Freedman

Michelle Mogelson Levy

Michelle has an extensive experience in marketing strategy and business development management. Strong team leader and people management skills, she loves mobilizing and managing teams. Michelle knows how to drive marketing efforts and programs from global planning to regional level execution with finite measurement, consistently exceeding goals and revenue targets.

Michelle Mogelson Levy

Gabriel Sosnowiez

Gabriel is a passionate brand builder, designing campaigns that built P&G business globally, a digital marketing expert, a Cannes Lions winner, a leader of regional and local businesses across E-IMEA, and a champion in leading and partnering with people

Gabriel Sosnowiez

Mahmud Gabareen

Mahmud is a very talented and experience IT manager, responsible for several successful data and information technologies platforms in the Travel, Education and Marketing industries. His auto-deductive capabilities enable him to learn, analyze and lead a variety of technological projects through the years to their successful launch and operation.

Mahmud Gabareen

Nimrod Gerber

• Founder @ Methodica Digital Marketing • Founder @ YoloTech Advertising Technologies

Nimrod Gerber

Lior Pick Adv. CPA

Lior is specializing in international aspects of the civil law, including: International Taxation, Gas & Oil, Voluntary Disclosure, Real Estate, Trusts, Commercial Law, Hi-Tech & Start-ups, Venture Capital Taxation, Hedge Funds and Blockchain applications.

Creating Value

Transforming Organizations | Developing New Opportunities | Preparing you for the future.

About Us